The journal
Where my ideas, half-formed opinions and hard-won lessons about design, research and building products live.
Features get the roadmap. Flows decide whether people stay, pay or quietly leave. Here are the five I design first on every SaaS product, with examples from my own work.
Most good design decisions rest on a handful of old ideas from psychology. Here are the twelve UX laws I lean on most, explained in plain words with examples from real products.
There's more UX writing online than anyone could read. These are the five blogs I keep coming back to, what each one is best for, and a simple habit for turning reading into better work.
Tools change every year. Good books on design, research and people don't. These are the ten I recommend most, who each one is for and the single idea I took from it.
YouTube is full of design content, but only some of it makes you better at the job. These five channels cover research, tools, process and craft, and each earns its place in my subscriptions.
Instagram can be a surprisingly good place to learn UX, one carousel at a time. These five profiles share useful, practical ideas, plus a few tips to make your feed teach you instead of distract you.
People don't read your interface, they scan it between meetings and notifications. Here's how I design screens that make sense in five seconds, and the simple tests I use to check.
"We don't have time for research" usually means "we don't have time for a big study". Here's how I learn what users need in days, not months, with almost no budget.
Mockups show perfect data and happy paths. Real users meet empty lists, slow networks and failed uploads. These forgotten states are where products earn or lose trust.
People hand products their money, their data and their decisions. Trust isn't a badge you add at the end. It's built, or broken, in hundreds of small design choices.
Handoff isn't a moment when you throw a Figma link over the wall. It's a working relationship. Here's how I make sure what gets built matches what was designed.
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