The problem
A new brand that had to sell
Keera gave ROKOSH a name, a mark and a green‑and‑copper identity. The website had to turn that brand into enquiries for kitchens, wardrobes and full interiors.
Case study · Luxury interiors · Website
A website as considered as the rooms it sells.
ROKOSH designs and builds luxury kitchens, wardrobes and custom furniture. With Team Keera, I designed and prototyped a website that shows the craft and turns visits into enquiries.
- Client
- ROKOSH
- Industry
- Luxury interiors · Modular furniture
- Product
- Marketing website, 5 pages
- Timeframe
- 2–4 weeks
- My role
- UX + UI design, information architecture, prototyping
- Partner
- Team Keera (brand identity)
- Tools
- Figma
01 · The short version
The project in a minute
What I did
Five pages, one clear path
Structured Home, About, Solutions, Work and Contact so every section leads to a quote, then designed and prototyped them in Figma.
The result
A showroom that's always open
A calm, premium site that shows finished rooms, the machinery behind them and a simple way to start a project.
2–4weeks from brief to clickable prototype
5pages, from home to contact
4product lines: kitchens, wardrobes, beds, custom furniture
3kinds of space: homes, shops and offices
02 · Who it's for
Built for people planning a space
Homeowners, villa owners and businesses fitting out shops or offices. They compare a few firms, and they judge by what they see.
Primary users
Homeowners · Villa owners · Businesses
“Show me it will look this good in my space, and make it easy to ask for a quote.”The brief in one line, as I framed it
- See finished workReal kitchens, wardrobes and rooms, shown large.
- Trust the craftThe machinery and materials behind every piece.
- Understand the processFive clear steps, from discovery to installation.
- Choose with confidenceMaterials from plywood to lacquered glass, explained simply.
- Start easilyA quote button in every section and a short form.
03 · How it came together
Two to four weeks, three steps
Keera had already built the brand, so the website could focus on one job: turning interest into enquiries.
- 1
Step 1
Structure
The site map and the story of each page, from what ROKOSH does to how a project starts.
- 2
Step 2
Design
Page designs in the brand's green, sand and copper, with large serif headlines and real interiors.
- 3
Step 3
Prototype
A clickable Figma prototype, refined with Team Keera and the ROKOSH team.
04 · Key decisions
The choices that made it work
Decision 01
A quote button in every section
- Why
- People decide room by room. The next step should be right where they decide.
- What I did
- “Get free quote” under each kind of space, “Talk to our expert team” on every product, and a closing band on every page.
Decision 02
Show the factory, not just the finish
- Why
- Luxury buyers pay for precision. Seeing how it's made builds trust fast.
- What I did
- The Solutions page shows ROKOSH's European machinery and a materials library, from plywood to lacquered glass.
Decision 03
Let the work fill the screen
- Why
- People buy interiors by seeing them, not by reading about them.
- What I did
- A Work page with tabs for kitchens, wardrobes, beds and furniture, all in large photographs.
05 · The screens
Five pages, quiet luxury
Need a website that sells your craft?
- I turn a strong brand into a site that brings in enquiries, not just compliments.
- Happy to work alongside your brand or agency team.
- From brief to clickable prototype in 2–4 weeks.
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